Chance Discovery as a First Step to Economic Innovation
نویسنده
چکیده
This cognitive-historical study describes three cases in which business innovators created original ideas for innovation. The paper compares business creativity and Thagard’s model of creativity in science and technology. By virtue of this comparison, we outline a new approach that provides an account of the importance of chance discovery and autonoetic representation in economic innovation. During chance discovery, an innovator builds an autonoetic mental representation of a possible future situation. The study emphasizes that a creative process in a business is dependent not only on unexpected findings or puzzling phenomena, but also on expectations regarding the future. The study regards the concepts of chance discovery and autonoetic representation more as complementary to, rather than competing with, Thagard’s model of creativity.
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